“One big thing was the customer base, the persona, has changed over the years and we weren’t aware of that. We thought our main customer was surfers, it was in the beginning. But over the last two, three years it has changed and until we did the persona development exercise with the Baotris team, we did not know that. So we were still promoting items that were for an audience that wasn't the main. core audience. What was on our website and our ads, was a mismatch for our audience. After switching to Baotris from Purple Marketing, our affiliate program increased 102.54%. My biggest fear is, for whatever reason, not being able to work with Baotris."
Motoo | Banks Journal