John Cheng is the co-founder and CEO of Baotris. With a strong background in building sophisticated data products for large companies, John was inspired to found Baotris so smaller brands could realize and leverage those same competitive advantages.

Prior to co-founding Baotris, John was General Manager of Unity Analytics, where he led the growth of the data platform to 1.5 billion users. Prior to that, he co founded Playnomics, which was acquired by Unity. John holds an MBA in Marketing & Technology from Kellogg and a BA in Business Administration from UC Berkeley.